When a potential client enters one or more keyword in his browser, looking for a specific service --- like yours --- he is taken to a list of websites that link to those keywords.
What he sees besides the list of websites, is a section of the page devoted to advertisers: firms like yours that pay for the privilege of being in that top category.
There are two things that make this a good move for you:
First: your name appears prominently on the page, making you stand out from the others.
Second: you only pay for the ad when someone actually clicks on that link.
Thus: pay per click.
We make sure your ad is visible. To do that, of course, we use all the Search Engine Optimization tools at our disposal:
To this we add careful monitoring of your competitors’ ads and adjusting your ads as appropriate.
We’re your online advertising service, with the great exception that you pay as you go.